We were approached by Quickbooks to come up with a Hispanic market campaign aimed at targeting small Latino business owners. The initial concept circles around 'El Cuadernito', the notebook full of receipts, notes, checks, invoices, and everything else that every Latino seems to have. It's time to modernize with the Quickbooks and take your business to the next level.
Role: Copywriter
Quickbooks wanted a hispanic market campaign for small Latino business owners. To reach them, we came up with an ode to The Cuadernito, that little book full of invoices, checks, receipts and everything else that latinos seem to use to make their accounting.
Role: Copywriter